Quantock Interiors Blog
Why great shop design is a must for modern retail businesses
With the rise of internet shopping and online purchasing, there's no doubt that the world of high street retail
shopping has taken a few knocks from the immediate, easy and accessible nature of shopping at your fingertip
or screen. So when it comes to providing an excellent retail experience that can compete with online shopping,
designing and creating the perfect retail space is a must.
Focus on the customer
In a world where you're constantly compared to the efficiency and availability of an online store, it's difficult to
compete in these areas. Instead, focus on the experience of your customers or what will attract those walking
by. If you provide something new, something tangible or even something you can't get online, you're heading
the right way for a successful retail space that sells products and can act as a destination rather than a
distraction for interested consumers.
Think about the experience
If you can't rival the practicality of online shopping, you can certainly use design, style and atmosphere to
provide a unique experience to your customers. Whether it's the inclusion of value-adding services - from
special dressing rooms for clothing retail to unique personalisation options for giftware - or additional benefits
to visiting a physical store, being able to provide something an online service can't is a must.
Find your niche
What do people shop on the high street for? Knowing the answer is the first step to fitting your store in a way
that is most effective. If it's because of unique items you can't get online, you can provide that service. Niche
products or services can often be harder to source online for a good price, whereas a store selling those items
is accessible, and sometimes more affordable and practical.
If you're looking to freshen up the style of your shop, renew your focus on your customers or simply evolve
how you run your business, our shopfitting services at Quantock Interiors will help you make your retail store
a high street success. Contact us today to find out more.
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The Complete Interior Fitting-Out Company
Quantock provide complete fit-out services for all office, retail and industrial
requirements, ranging from minor remedial works to
major installations and refurbishments.
Somerset office: +44 (0)1278 446611 / London office: +44 (0)208 150 3344