Quantock Interiors Blog
Ensure your shop design reflects your branding
How can you persuade consumers to come through your doors and offer you their
custom, rather than placing an order with the rival business down the street? It's a
difficult task - you've got to offer quality goods and services at affordable prices,
and deliver a unique selling proposition for the customer. There needs to be
something that elevates your company from the also-rans.
Having strong company branding can make a real difference in this sense. This
includes a memorable company name and logo, but extends into other areas such
as website presence, target market and shop design. There has to be something
about your business that reaches out and grabs people - a reason for them to place
an order and then become a returning customer.
The interior design of your shop is particularly important. You want to create a retail outlet that reflects your
branding and position within the market. If you're selling bespoke goods and services, you need a high-end
shop, with luxury furnishings and fittings. But if you're targeting the younger demographic, you might want to
go for snazzier designs, bright colours and artsy installations. Enlisting the service of shopfitters in Bridgwater
can help you play to your strengths and hit the mark with your target audience.
It's important to know your corporate identity and image, and ensure every customer touch point not only
reflects it, but builds upon it. This is why the design of your retail outlet is so crucial. Getting the shop front,
joinery works, partitioning, ceilings and electrical services right can be challenging if you're no specialist in this
field. But fortunately, there's no need to go it alone on this important task.
If you're looking for experienced shopfitters in Bridgwater, give us a call. Quantock Interiors provides complete
fit-out services for all office, retail and industrial requirements, ranging from minor remedial works to major
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© Copyright 2013 Quantock Interiors. All rights reserved.
The Complete Interior Fitting-Out Company
Quantock provide complete fit-out services for all office, retail and industrial
requirements, ranging from minor remedial works to
major installations and refurbishments.
Somerset office: +44 (0)1278 446611 / London office: +44 (0)208 150 3344